Archive for "Featured"

The Season of Rewards: How to Recognize Exceptional Employees

Featured Dec 03, 2013 No Comments

The Season of Rewards: How to Recognize Exceptional Employees

Are you a manager or business owner with exceptional employees? If the answer is yes, then it’s likely you’ll want to keep these overachievers and sales stars. Sometimes showing that you appreciate your employees can make a world of difference in terms of moral, continued performance and loyalty over time. Read more »

Cool Cars and Bad Pizza

Favorites, Featured Sep 13, 2011 No Comments


Cool Cars and Bad Pizza

Last night Jim and I were invited over for pizza at a friend’s house. On our way, we passed a house with a Lamborghini in the driveway. I said, “It’s the pizza guy.” We laughed, then our minds flashed and we realized: “What a great idea for a pizza joint!”

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The Naked City

Favorites, Featured Aug 01, 2011 No Comments

The Naked City

“There are a million stories in the naked city…”

As a writer, I hadn’t worked for anyone but myself in more than a decade. Read more »

The Puppy-Dog Close

Favorites, Featured Aug 01, 2011 2 Comments

Puppy
Letting customers take your product home on a trial basis may clinch the sale.

Modeling is not a term that applies exclusively to those gorgeous, skinny creatures who strut down the runway in the latest designer duds. Modeling is also what successful businesses do when they see and replicate what works for other businesses, no matter the industry.

Take the so-called puppy-dog close, one of the most powerful sales techniques ever invented (and it’s totally based on customer experience). This is how it works:

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The 2 Habits of Ultimate Success

Favorites, Featured Aug 01, 2011 1 Comment

Success

It has been written about many times. Napoleon Hill covers this topic in his timeless classic, “Think and Grow Rich.” Steven Covey touches on it in his book, “The 7 habits of Highly Successful People”. Dan Kennedy reveals it in “The Ultimate Success Secret.” If two people have the same upbringing and education, what makes one successful and the other not?
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Have You Implemented Your Digital Strategy Yet?

Favorites, Featured Jul 07, 2011 3 Comments

Have You Implemented Your Digital Strategy Yet?

Having a digital presence is extremely important in today’s ever changing business world. A website is no longer enough in our ever growing mobile society. Marketing today is making a huge shift towards mobile devices and social media, both of which your business needs to be involved in to fully reach your potential. Consumers want everything at their fingertips and wherever they go. Your products and services should be available online as well as on mobile devices. You can no longer rely on a single means to market your business, but you must utilize a plethora of strategies. In today’s highly competitive market, you must make your business stand out from the rest, having an excellent digital strategy will help you achieve these goals.

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5 Ways to Inspire Employees

Favorites, Featured Jul 06, 2011 4 Comments

Today’s employees are pushed to the edge taking on as much work as five employees. Add a long chaos-driven commute and you’re fueling the fire for stressed out employees who have no motivation to work. Read more »

5 Ways to Build an Effective Rewards Program

Favorites, Featured Jul 05, 2011 1 Comment

5 Ways to Build an Effective Rewards Program

Reward programs are one of the most effective forms of promotions since they offer direct discounts to your customers and help build loyalty. Read more »

You Deserve A Vacation

Favorites, Featured Jun 13, 2011 No Comments

It’s good for you AND for business!

You deserve a vacation….but not just any vacation. You need one that will restore your spirit, enthusiasm and energy.

Spend your time far away from cell phones, computers, newspapers, radio and television. These are electronic leashes which bind you to a complicated and stressful world. Simply leave them all at home. It’s easier to do than you may think.

Get close to nature. Take walks. Enjoy sunsets. Sleep in. Read a good book. Nap. Laugh. Have a long soak. Go for a drive in the Read more »

Top 3 Reasons to Offer Gift Rebates

Favorites, Featured Jun 13, 2011 No Comments

In today’s economic climate, consumers are thirsty for value. Nielsen Consumer Insight Reports state that 80% of Americans are stressed over the economy, with nearly 88% of them changing the way they shop through brand disloyalty, migration to private label, discount shopping or switching stores. As a result, now more than ever, gift rebates are in high-demand. Here are the top three reasons they are so effective.

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