Give Outsourcing a Chance

Favorites Jan 09, 2012 No Comments

Give Outsourcing a Chance

By Ruth Michel

Many of us have a tendency to do everything ourselves. If you have plenty of time and resources, then great! Keep it up. But I rarely hear people bragging about an empty schedule. Normally the opposite is true. Read more »

14 Twitter Accounts Businesspeople Should Follow

Favorites Jan 06, 2012 1 Comment

14 Twitter Accounts Businesspeople Should Follow

By Ruth Michel

How do you use Twitter? If you’re a serious professional, one purpose of your Twitter account should be collecting news and keeping up with the latest industry trends. Below is a collection of business, social media, marketing and public relations related Twitter handles to help jump start a quality news feed. Read more »

Lead Nurturing Revealed

Favorites Jan 04, 2012 1 Comment

Lead Nurturing Revealed

I recently read HubSpot’s ebook on lead nurturing, and I was convinced of its power. Did you know that lead nurturing emails have a click-through rate of 8 percent, on average, while email marketing has a click-through rate of 3 percent? Read more »

What’s the ROI of Your Mother?

Favorites Dec 29, 2011 1 Comment

What's the ROI of Your Mother?

“The ROI of my mother is everything,” said Gary Vaynerchuk at the 2011 Inc. 500 | 5000 Conference in Washington, D.C. “She raised me perfectly and gave me the confidence to do what I’ve done. I can’t show you in data the ROI of my mother. But I promise you it’s all of it.”

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The Magic of Freebies

Favorites Dec 21, 2011 No Comments

The Magic of Freebies

By Ruth Michel

I’ve never met a person who didn’t like free. With brands like Google, Facebook and Pandora that don’t generally charge for their services, people now expect free products when they go online. How do these companies pull it off? It’s a world fueled by targeted advertising. Read more »

The Hand-Held Marketplace

Favorites Dec 19, 2011 2 Comments

The Hand-Held Marketplace

By Ruth Michel

The Hand-Held Marketplace

A Shopping Evolution

The marketplace is constantly evolving, adapting to new technologies, processes and consumer preferences as they arise. It began with bartering and bazaars, evolved into department stores and shopping malls, was rocked by superstores like Wal-Mart and the electronic stock market in the ‘90s and started leaving stores altogether with the advent of online shopping. Read more »

Integrity Matters

Favorites Dec 16, 2011 No Comments

Integrity Matters

Integrity Matters

Based on information from Investor’s Business Daily

Surveys show that integrity is the top quality people seek in a leader. It is vital to be a trustworthy part of your business. If employees do not believe in you as a boss, they will not follow the direction you set. Follow these tips to help weave integrity into your business’s DNA: Read more »

The ROI of Marketing

Favorites Dec 14, 2011 2 Comments

The ROI of Marketing

By Ruth Michel

The ROI of Marketing

Your Investment, “Guaranteed”

We’ve all witnessed the layoffs and cutbacks. The slashes and slumps. Somewhere along the way, security became a lottery. Or at least it feels that way to the average American. Read more »

Rewards that Sing

Favorites Dec 12, 2011 1 Comment

Rewards that Sing

Rewards that Sing

By Ruth Michel

This season of The Office TV show began with changes in management. To prove himself, the new office manager, Andy Bernard (Ed Helms), decides to motivate his staff to increase sales. Five hundred points would get Andy to wear a dress to work and 5,000 points would earn him a tattoo on his rear. Dunder-Mifflin’s typically lazy employees decide this is too good an opportunity to pass up. They diligently make their calls and double sales. A stupefied Andy takes his office on a field trip to a Scranton tattoo parlor. Office Administrator Pam Halpert sneaks the artist an image that personifies their boss’s nickname, “Nard dog.” The episode closes with employees rallying around their boss, full of enthusiasm for their success and reward. Read more »

9 Steps to Developing an Incentives Program

Favorites Dec 07, 2011 1 Comment

9 Steps to Developing an Incentives Program

9 Steps to Developing an Incentives Program

The Incentive Marketing Association, the premier educator and information source in the incentive marketplace, outlines 9 simple steps to follow in order to design an effective incentive program:

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