Resort Week

Products Jun 13, 2013 No Comments

Dream Vacation Week

Dare to dream! The Resort Week is a low-cost, high-impact marketing premium that can help you attract new customers and keep existing ones coming back. Who wouldn’t jump at the chance to spend seven-nights in spacious resort accommodations at one of more than 80 destinations worldwide? Read more »

How to Prepare for Summer’s Severe Weather [Infographic]

Favorites Jun 07, 2013 No Comments
Summer is here which also means – it’s hurricane season! There’s no better time to start preparing for severe weather and tropical storms than now. With severe weather making recent headlines, it’s a great idea to plan ahead and prepare your family for summer’s inclement weather. We at Grand Incentives created this neat infographic chart with tips on preparing your basic disaster kit and first-aid essentials.

We gathered lots of information from FEMA’s website and some severe weather facts to help you get started on building your own disaster kit. Hurricane warnings are only issued 36 hours ahead of time, so take a few minutes to see how you can be ready: Read more »

Getting Personal: Interview with Larry Biondi

Favorites May 30, 2013 1 Comment

Getting Personal: Interview with Larry Biondi

Grand Incentives’ colorful Chief Operations Officer. It’s rumored that Larry holds the Guinness World Record for telling funny stories based on first-hand experience. It’s no wonder. From the boardroom of corporate giants to the taproom, ballroom, tearoom and Oval Room, this guy has been around.  Read more »

Success Story: How a Tour Generation Company Made Millions

Favorites May 29, 2013 1 Comment

Success Story: How a Tour Generation Company Made Millions

Another low-cost incentive with a high perceived value, Take Your Pick can literally boost your revenues by millions of dollars. Here’s how it helped skyrocket sales for a tour generation company. Read more »

Act like a Human, Not like a Marketer

Favorites May 28, 2013 2 Comments

Act like a Human, Not like a Marketer

By Ruth Michel

“Stop it!” Scott Stratten screamed at a room full of marketers at SilverPop’s Amplify 2013 conference as he pointed at photos of QR codes on flying airplane banners, automatic doors and billboards. Maybe the technology of a QR code was promising, but marketers were ruining it, according to the president of Un-Marketing. Stratten is all about engaging instead of using traditional or new-fangled tactics that make you look out-of-touch or simply stupid.

His presentation kept coming back to ridiculous (but laughable) uses of QR codes, which only 3.6% of people actually use by the way, but his points were consistently wise. Here are a few: Read more »

Gotta Getaway?

Products May 16, 2013 No Comments

Gotta Getaway?

100 Billion dollars

Let there be no doubt about it: people are traveling. U.S. leisure travel alone is a 100 BILLION- dollar industry. Why? Because everyone loves to travel. Sure, when times are tough, consumers might forgo that two-week trip to the French Riviera, but they don’t give up their one-tank trips. Read more »

It’s a Tough Job, but…

Favorites May 06, 2013 No Comments

Workshops, webinars and seminars, oh my! In these ever-changing times, continuing education is essential for business success. Not all learning venues are created equal, however. Lisa Codianne Fowler, our Director of Corporate Communications, attended a week-long Conference at Sea to learn the latest writing, publishing, marketing and social media trends. Read more »

Success Story: How an Energy Company Sparked a 30% Increase in Customer Acquisition

Favorites May 06, 2013 No Comments

Success Story: How an Energy Company Sparked a 30% Increase in Customer Acquisition

Challenge

Increase number of energy customers and consultants. Read more »

Getting Personal: Interview with Ellen Trott

Favorites May 02, 2013 No Comments

Getting Personal with Ellen Trott

Our energetic V.P. of Club Operations. Having created incentives programs for more than 25 years, she’s our go-to expert when it comes to what works. Though Ellen hails from Maine, she’s a hot-blooded mama and could easily Dance with the Stars.

Read more »

Mix It Up

Favorites May 02, 2013 No Comments

Customer Retention

Multi-Delivery & Response Channels

Savvy business owners integrate all marketing channels and business processes in order to achieve a successful Customer Relationship Management (CRM) approach. Engaging today’s sophisticated customer requires these channels at each stage of the Customer Life Cycle, with a shift from one-way advertising to building and developing relationships; a two-way conversation. Read more »