4 Ways to Harness the Power of P.S.

Favorites, Featured Jun 13, 2011 No Comments

When writing email sales copy a powerful P.S. tacked on at the end can be a very effective way to draw attention a key point in your marketing message. The P.S. is the most read part of any email next to the subject line. It is your email’s bottom line. You’ll also find that a P.S. adds a nice personal touch.

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Everything you wanted to know about REBATES

Favorites, Featured Jun 07, 2011 No Comments

Everything you wanted to know about REBATES

What is a rebate?

A rebate is reduction, return or refund on what has already been paid. It is primarily used as an incentive or supplement to product sales. The mail-in rebate (MIR) is the most common, entitling the buyer to mail in a coupon, receipt and a barcode to receive a check for a particular amount. In some cases, the rebate may be available immediately, in which case it is referred to as an instant rebate. Some
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7 Ways to Become a Better Leader

Favorites, Featured Jun 06, 2011 1 Comment

7 Ways to Become a Better Leader

(Excerpted from The Right To Lead by John Maxwell)

The key to becoming an effective leader is not to focus on making other people follow, but on making yourself the kind of person they want to follow. You must become someone others can trust to take them where they want to go. Here are 7 guidelines to help you grow:
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Supercharge Employees with Strategic Recognition

Favorites, Featured May 31, 2011 1 Comment

Supercharge Employees with Strategic Recognition

Having a recognition and rewards program tailored to the specific needs of individual employees is the best strategy for engaging employees in a post-recession economy, according to the findings contained in the latest white paper from the Incentive Marketing Association’s Recognition Council.

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Relationships Matter

Favorites, Featured May 10, 2011 3 Comments

Relationships Matter

Eighty percent of life’s satisfaction comes from meaningful relationships." ~ Brian Tracy

Everyone wants to do business with companies they trust. Customer trust is a must in today’s hyper-competitive, ultra-connected business environment. According to the 2010 Edelman Trust Barometer, 54 percent of U.S. survey respondents said they trust businesses, up from 18 percent in 2009. This means that companies that lack trust will quickly lose customers to the competition.

So it’s important to do something that develops trust and likeability, which means ditching any semblance of a sales pitch.
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How to keep your customers satisfied

Favorites, Featured May 10, 2011 10 Comments

How to keep your customers satisfied

Going Beyond “I’m Sorry”

One of the most important things every business has to deal with is Customer Reparation. You know, when a customer is upset or dissatisfied with a product or service. Maybe you’ve replaced the product or made up for the service issue, but you’re really trying to build some good will. You’re saying “I’m very sorry; I know we fixed it, but I’d like to give you something extra for your trouble.”  Now that would make a customer happy – especially if the “something” is a complimentary or hugely discounted vacation.

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Choosing the Right Loyalty Program

Featured Apr 06, 2011 1 Comment

Choosing the Right Loyalty Program

All customer loyalty programs are not created equal. According to the Harvard Business Review, many fall short of their promises. However, there are some very successful programs that can catapult sales and keep customers coming back. Essential elements include:
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5 Easy Ways to Beat Fatigue at Work

Favorites, Featured, Resources Apr 06, 2011 14 Comments

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5 Easy Ways to Beat Fatigue at Work

Feeling drowsy at your desk? Low on energy? No matter how much you love what you do, it’s possible to have a “sleepy spell” every now and then. Here are five easy ways to perk up!

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In a Sales Slump? Can Watching TV Help?

Favorites Apr 04, 2011 6 Comments

Last week we overheard our fearless leader encouraging one of our salespeople who was in a slump. He said, “…whatever you’ve been doing, do the opposite. Try something new. You’ll be amazed at the results.”  Our salesman in a slump this week became a superstar, with record-breaking numbers. Could it be that simple? Here’s Tom Kelly’s take.

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All Heart: Christie and Darian

Favorites Mar 22, 2011 4 Comments

GI’s Sales Director Christie Pelham nearly lost her son to a congenital heart disease called Hypoplastic Left Heart Syndrome (HLHS) in his first week of life. The left side of his heart never developed and, without surgery, babies with this defect usually die within weeks, if not days.
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