Success Story: Gift Rebates Give Magazine Subscriptions a Boost

How a magazine subscription company gained new customers and increased renewals.

Challenge

Boost lagging sales of new magazine subscriptions by 20% and decrease loss of subscription renewals.

Strategy

Launch six-month promotion using the $25 Gift Rebate as an incentive to subscribe to a new magazine and/or renew an expiring subscription.

Result

The company had previously tested many other incentive programs and the Gift Rebate proved the most successful, far exceeding expectations. New magazine subscriptions not only increased by 23% but subscription renewals also increased by 18%. The key motivating factor, they discovered, was giving customers the option to choose among relevant gifts versus receiving a trinket they would never use. As a result, the company has been able to retain their customers and eclipse their goals for the past three promotion periods.

About Gift Rebates

Gift Rebates appeal to all consumers, allowing you to capture enhanced demographic information and to access new outlets. Our Gift Rebates may be redeemed for cash back from popular retailers, fuel companies and restaurants, including The Home Depot; Best Buy; Target; Wal-Mart; Mobil Gasoline; Shell; Conoco; Speedway; SuperAmerica; bp; Red Lobster; Olive Garden; Smokey Bones BBQ and Bahama Breeze. They are available in denominations of $25, $50, $100 and $200. Recent studies indicate the $25 gift rebate is by far the most popular and widely used.