Success Story: Vacuum Cleaner Company Cleans Up!

Favorites Jul 01, 2013 2 Comments

The versatile Your Getaway, a three-day, two-night vacation incentive, helped a leading vacuum cleaner company generate a significant increase in direct sales. Here’s how.

Challenge

Increase sales revenues by a minimum of 10 percent over a three-month test period.

Strategy

Use the Your Getaway travel incentive as a door opener to boost appointment setting, thereby increasing opportunities for sales of their product.Your Getaway

Result

Within one quarter, appointment setting on average increased by 38 percent, resulting in a 12 percent growth in sales revenues. The company’s referral base grew tremendously as well. Customers loved the option of having many destinations to choose from, getting away for three days and two nights with their families, and only having to pay a $50 refundable hotel deposit and hotel taxes. Customers also enjoyed the fact that most destinations are drive-to and therefore did not require the purchase of airline tickets.

About Your Getaway

Your Getaway is a low-cost, high-perceived-value incentive that provides your prospects and clients a complimentary three-day, two-night getaway to one of more than 35 destinations worldwide, including: Orlando, Daytona Beach, Ft. Lauderdale, Las Vegas, Branson, Gatlinburg, Atlantic City, Massachusetts Lakes, Myrtle Beach, Nashville, Pagosa Springs, Pocono Mountains, Reno, Sedona, Scottsdale, Williamsburg and Hawaii. Should your customer decide to spring for the airfare to take advantage of one of our international offerings, they can additionally choose from Aruba, Puerto Vallerta, Cozumel, the Dominican Republic and St. Thomas.

2 Responses to “Success Story: Vacuum Cleaner Company Cleans Up!”

  1. Reply Mirinda says:

    That first picture of the vacuum cleaner is so funny :)

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