Success Story: How an Energy Company Sparked a 30% Increase in Customer Acquisition

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Success Story: How an Energy Company Sparked a 30% Increase in Customer Acquisition

Challenge

Increase number of energy customers and consultants.

Strategy

Implement the introduction of Your Getaway, a three-day, two-night vacation into the Call Center script to incentive prospects.

Result

The company increased their acquisition of new clients by 30 percent. Your GetawaysAcquisition continues to increase, i.e.; they started their campaign by purchasing 10,000 Your Getaway certificates per month, but due to the overwhelming success rate, they now purchase 100,000 certificates every six weeks. Your Getaway proved to be the ideal incentive to draw business to their company and away from their competitors.

About Your Getaway

Your Getaway is a low-cost, high-perceived-value incentive that provides your prospects and clients a complimentary three-day, two-night getaway to one of more than 35 destinations worldwide, including: Orlando, Daytona Beach, Ft. Lauderdale, Las Vegas, Branson, Gatlinburg, Atlantic City, Massachusetts Lakes, Myrtle Beach, Nashville, Pagosa Springs, Pocono Mountains, Reno, Sedona, Scottsdale, Williamsburg and Hawaii. Should your customer decide to spring for the airfare to take advantage of one of our international offerings, they can additionally choose from Aruba, Puerto Vallerta, Cozumel, the Dominican Republic and St. Thomas.

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