Success Story: How One Bank Increased Customer Traffic by 400%

Favorites Apr 05, 2013 No Comments

Success Story: How One Bank Increased Customer Traffic by 400%

A prominent leading U.S. banking franchise provides a great case study for a new, exciting customer acquisition program. The bank adopted The Traffic Ticket System – rolling out a number of campaigns in order to increase awareness, add value and expand market share.

Goals and Objectives

  • Enhance brand awareness and drive traffic into bank branches
  • Acquire, retain and cross-sell customers
  • Increase checking, home equity lines of credit and credit card accounts

Application

The program guaranteed customers one of five prizes for opening a new, qualifying account. With no purchase necessary to win, customers merely had to bring their ticket to a branch.

A complete turnkey solution was provided including:

  • Program design, print, seeding, letter shop and fulfillment
  • Complete ticket fulfillment
  • Branch engagement letter

Overall delivery of the product was enhanced by:

  • Pre-launch promotional engagement emails
  • Point-of-sale, point-of-purchase signage
  • A “How-To” guide for all branch managers

The programs were met with great enthusiasm, as every participant was a winner. Another promise kept by the bank that has helped foster consumer as well as employee loyalty.

Results

The bank’s use of The Traffic Ticket System led to an unprecedented customer response rate with 400% increase in customer traffic and a 15% conversion rate, resulting in over 6,000 new accounts per promotion.

Featured Product: The Traffic Ticket System

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