How to Blow Your Customers’ Minds

Favorites Feb 08, 2012 No Comments

How to Blow Your Customers' Minds

By Ruth Michel

When was the last time you broke from your routine to surprise a customer, when taking time to help or bless them wasn’t going to immediately benefit the bottom line? If it’s been a while, then please watch the video below. As Ted Murphy, Founder and CEO of Izea says, “Creating that bond and creating a relationship is ultimately what drives customers to come back.”

This is as simple as showing customers that you care. Dare to exceed their expectations. Feature them in a blog post. Show up at the basketball game of that single mom who is always bragging about her sons’ mad shooting skills. Have the CEO take a few regulars to lunch, just to talk (not about business). Bake them (yes, with flour and eggs) a birthday cake. You do this, and they won’t dream of going anywhere else. They’ll also tell all their friends about how terribly wonderful you are.

For a minute, brainstorm about your business and ask yourself how you can make their day.

  • Are we listening to our customers’ complaints, praise, questions and excitement and responding to it in an advantageous manner?
  • How can we publicly recognize our valued customers?
  • Is our management making personal connections with customers?
  • How can we make our customers feel special?
  • Are we giving our customers good reasons to talk positively about us with their networks?
  • How can we thank customers?

We’d like to hear your ideas! How have you used unexpected generosity to turn a customer into a customer for life?

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