Give Outsourcing a Chance

Favorites Jan 09, 2012 No Comments

Give Outsourcing a Chance

By Ruth Michel

Many of us have a tendency to do everything ourselves. If you have plenty of time and resources, then great! Keep it up. But I rarely hear people bragging about an empty schedule. Normally the opposite is true.

Sometimes we need to let go. As leaders, we should be pros at identifying talent and trustworthiness in the people around us. Once you spot these godsends, bring them aboard. Trust them with a project or two. Maybe even widen their job descriptions. Initially a little time will be spent in giving direction, but in the long run, you’ll have more time to focus on what really fits your expertise.

What? You’ve already got a handle on this and you’re still overwhelmed? Well, that’s what outsourcing is for.

When Outsourcing Makes Sense

First, there is the busy work – those time consuming data entry and content creation jobs that suck up time and require minimal skills. Handing off this type of work saves money and increases excellence by giving your employees time to focus on the strategy and meat of their work.

Second is the complicated, hard stuff. The projects that fit no one’s expertise, require expensive technologies or just aren’t worth the manpower. You can recruit outside talent to conduct one-time projects that financially don’t make sense for you to attempt. Also try outsourcing work that would benefit from an outside opinion.

Keep it in the Country

If the work you’re outsourcing has anything to do with communication, then stick to native English speakers and culturally savvy freelancers. Perhaps that overseas ad promises cheap fees and a quick turnaround. That may be the case, but the content you get will be just that – cheap.

It is also more difficult to gauge the credibility of foreign freelancers and companies. This is especially true of overseas SEO firms. According to Nick Stamoulis, the President of Brick Marketing, many of these firms recycle already low-quality content. Not only could this service be inefficient, but it could also be counterintuitive and lessen your own credibility online.

For most projects, find stateside opportunities. Outsourcers don’t necessarily have to be local, as the Internet enables you to connect with freelancers across the country.

Where to Find Outsourcers

Two platforms may already be in your repertoire: Craigslist and LinkedIn. On both, people intentionally advertise their skills. LinkedIn allows you to observe a person’s professional network, and observing the way people promote themselves hints at their work style.

Other sources include Digitalpoint, which is best for technical and Internet work, Elance, which tests outsourcers on specific subjects to verify their skills, and Fiverr, which tends to be inexpensive.

If certain work isn’t worth your time or will be done better by someone else, then give outsourcing a chance!

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