Relationships Matter

Favorites, Featured May 10, 2011 3 Comments

Relationships Matter

Eighty percent of life’s satisfaction comes from meaningful relationships." ~ Brian Tracy

Everyone wants to do business with companies they trust. Customer trust is a must in today’s hyper-competitive, ultra-connected business environment. According to the 2010 Edelman Trust Barometer, 54 percent of U.S. survey respondents said they trust businesses, up from 18 percent in 2009. This means that companies that lack trust will quickly lose customers to the competition.

So it’s important to do something that develops trust and likeability, which means ditching any semblance of a sales pitch.

You have to make your business, product or service stand out from the rest. Ask yourself this: Why should someone buy from me? If you are no different than everyone else, why should they purchase from you? Friends and relatives will, but you want to build your business beyond that small circle of relationships, right? The better you are at building relationships, the more successful you will be in business.

The first step is to get known in the marketplace for standing for something important that resonates with your ideal client. Remove all of the barriers and give the potential client an opportunity to see what you stand for. Then offer them something great for giving you a chance to earn their business.

We call it the magnet versus the hammer approach. Verbally or visually pounding your potential clients with blatant marketing speak will quickly drive them away; conversely, low-cost, high-perceived value vacation incentives will draw them to you and establish the opportunity for long-lasting rapport. Do you have any stories to share about how incentives have helped build trust among your clients? Feel free to share.

3 Responses to “Relationships Matter”

  1. Reply Bernarda Susanin says:

    Blogging is a great way of expressing own selves. But it’s a way of earning too for which your suggestion will be great.

  2. Reply Dottie Gillings says:

    I usually do not write comments on blogs, but your post encouraged me to say “thank you”. ;) I’ll bookmark this stuff. Happy blogging.

  3. Reply In Good Company: Yodas, Ambassadors and Fat Brains | Grand Incentives Blog says:

    [...] the top 25 people you want to be around.” Within this group, there should be three types of relationships: Yodas, Ambassadors, and Fat [...]

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